I’ve been doing a lot of deep analysis after some rounds of advertising in different ways. And we all know that looking deep into my statistics usually hurts my feelings but, if I’m gonna do this indie shit it is my job to do it.
So let’s get into it. My official FB author page. My Amazon page where you can buy some stories and a couple of little collections (new one coming soon). Also note, the FB page will be where I do a LOT of my sharing and stuff. So for real it is best to follow there for the most up to date info.
Let’s talk about the performance of some things.
First thing. The general trend I see through analyzing both engagement with and action on things I share across social media (counting tweeter, tumblr, fb all in I have about 5-6k followers across all the platforms) is that I get shares and clicks when I share other folks work.
Now, I don’t grudge the other folks because I love them and want to share their work. I share things I care about. The part of the trend that bugs me is when a large number of those shares of other folks work, come from people I know rather than rando followers. I actually had a sample group and ALL of their interaction with things I’ve shared has only been the work of other people and was heavily skewed towards white women.
The subject matter also matters. I will get shares if I post something where I am exposing my own racial pain, performing poverty by ranting about my cash situation (however it doesn’t translate into action but we’ll get there) or if I’m just being my ain’t shit self and saying something shady.
Those stats are mainly from my actual following.
When it comes to randos, I see more interaction, more shares, of my work. My little kindle books, my Ko Fi.
These are two groups of people responding to the same marketing shits. The call to action, my pleases and thank yous.
Looking deeper at my FB page stats, the trend I’ve talked about for the last decade is made very very clear.
Like a lot of other Black women and femmes, when I ask for action directly folks don’t wanna do so in public. In private I’ve had many offers of boosts, help, sales etc and the numbers don’t lie that it doesn’t happen.
There is no outright public refusal which would be easier to deal with. This constant factor in my life (and the lives of MANY in my community) baffles some of my friends. When I’ve told them stats on things they are boggled.
For instance, my most read public piece (I won’t link to it right now) this year so far involves very deep racial pain. It has the most shares, the most reads. That one thing, flawed as it is has more reads and shares than everything else I’ve put out this year. From that one piece I’ve gotten DMs and notes from folks holding out the offers of whatever I need. Support etc and none of it has materialized.
Now I look at twitter and the most staunch advice I’ve got about using it as part of my publicity/marketing is the imperative ask to RT. On average, I have to RT myself and ask 3 times to get on the whole about 2.8 (some weird number close to this) shares.
The more interesting thing about tweeter is this. When someone who isn’t me or who doesn’t use my name shares something I’ve done, even if they have a significantly smaller following than I do, RTs galore. Clicks. Sometimes sales.
I’ve also seen this happen on FB.
Now let’s talk supporters. My most staunch and constant source of sales has been the folks with the least. The marginalized folks. The other poor people I know. Not the privileged folks I know. There are a few but I’ve also seen the issue of when they tag me or mention my name, that post goes silent. I watched it happen with a friend who is way more famous than me. Their posts generally get HUNDREDS of reactions, the one with me got about 10 and no comments and no shares.
My friend Dom said this the other day and it really strikes at the heart of my continued failed creative hustles:
When people offer help publicly on social media, yet don’t follow through, it gives the appearance that a person has support, when they really don’t.
This isn’t about one person or incident. It’s happened so much, for many complex reasons, and surely happens to others too. It’s just sad that this stops people from getting care they need.
I think what Dom is saying here is a large part of my ongoing problems with getting my work seen. A lot of the time if I mention I’m working on something, a good number of folks will be HYPE about it and saying they will share it. But, when the thing happens crickets.
I’ve tried a few methods of doing this. Returning to the original thread(s) to post the link, doing the random FB tricks and well…meh.
One of the things I am very conscientious about is giving folks options. If you follow me on FB or tweeter, you know that I am very specific about the actions that are helpful.
As I’ve mentioned many times, I have an entire community of folks like me who have this same problem. Folks (especially more privileged people) LOVE to get all in our stuff cheering for us. And yet, when we ask specifically for what we need, well…..
All this said.
If you are in a position where you can’t drop a couple of bucks on a book or magazine etc, you can still do the work to support the artists you care about. That is what I do. I share links when asked when I can. I pay attention. Right now, I’m stoked to say that my Patreon is “successful” enough that I am supporting three other folks. Not much but it means a lot.
I also want to be very clear.
I’ve been told that me talking about these things in this way is “excuses” and “negative”. Look. If you really believe that, I got nothing for you. The only way that the going advice will EVER work is if all things are equal. And they are absolutely not.
I also want to say that I am very grateful for my ride or die magical space babes. Y’all know who you are.
I am not alone in this. My community suffers from this. Folks tell us how much they want to see us do X thing but do nothing to help us get that thing done. I watch a lot of my community rage out about it because it is fucking hard. A lot of us don’t get action unless we’re doing long ass twitter rants about how broke and scared we are. Or we rant about these issues and get some pity likes.
It is exhausting.
However, I’m gonna keep doing me. I guess. I have reservations but, I gotta do the shit I do.